πŸ„ Hearty Haven - Gabrielle Augusta

Hearty Haven πŸ„

Gamifying health and wellness to guide and motivate users in improving their lifestyle.

ROLE

UX Researcher & Designer

TIMEFRAME

Mar - Jun 2024

CONTEXT

Capstone Research

TOOLS

Figma

INTRODUCTION

About Hearty Haven

Hearty Haven is a wellness-based mobile game designed to provide motivation and guidelines for those wanting to improve their lifestyle. From exercise goals to healthy eating, the application analyses the players' health data and helps them achieve their desired goals.

INSPIRATION

Next year's resolution

Before we begin, let's play a really short game of Never Have I Ever. Put a finger down if the statement applies to you:

1

Have the resolution to get healthier in the new years.

2

Postponed your "get healthier" goals for a few months

3

In the past, struggled to maintain a healthy lifestyle

If at least one of these applies to you, then don't worry, we're in the same boat as you. A lot of people, regardless of age and gender, have the goal to live a healthier lifestyle. Starting the journey, isn't exactly the problem, the biggest difficulty is to actually keep going on the journey, in other words, to maintain the lifestyle. Gyms and workout classes are usually really crowded in January. In February, you'd start to notice that there's less people coming. By March, it looks like half of the earth's population has been snapped out of existence.

It's difficult to maintain a high motivation during the process of building a new habit. In fact, it takes an average of 66 days to build a habit. We want to provide a solution that users can use to maintain their motivation and find healthy living easier. Over the course of three months, we conducted research on the topic and developed a solution that we find to be effective in solving the problem regarding lack of motivation.

MOTIVATION VS HABIT

Ammotivation problem

Motivation means "the general desire or willingness of someone to do something" while ammotivation is a word that is used to describe the opposite of motivation. Below, we have created a chart called the Cycle of Ammotivation to illustrate how motivation works hand-in-hand with the habit building process.

RESEARCH

Literature research

How can we make healthy living fun? How can we build motivation and discipline for people? After pondering about these questions, we decided to incorporate gamification into our solution. We conducted a literature research with 25 peer-reviewed articles regarding gaming, wellness, and motivation. Below are three interesting facts that we've gathered from our research.

1

A research done in Australia shows that gamified wellness apps improve physical activity.

2

Instructional gaming has been proven to significantly improve motivation.

3

Research shows that even older adults (ages 65-75) feel more motivated to exercise when using gamified applications.

OUR SELLING POINT

What makes us different?

"That's cool and all, but exercise and wellness apps already exist." That is true! There are a lot of credible applications out there that helps their users improve their health. Even a number of them have started to incorporate gamification elements such as points and benefits. However, what makes our solution different is because we are not creating a wellness application with gamified features, but we are creating a game application that is centered around health and wellness.

DESIGN DECISIONS

Our creative process

Our goal when it comes to the design of the application is for it to be relaxing to the eyes while still being intuitive. We want to minimize the need for users to click on too many buttons just to get to a page, so we made sure to eliminate unnecessary pages and kept the layout minimalistic by eliminating unnecessary buttons.

The main color of Hearty Haven. Used to highlight key interactive elements.

Calming yet vibrant, this shade makes players feel both relaxed and engaged.

This tone provides clean foundation that enhances readability

Promotes calmness, this shade is used for background elements.

OUR SOLUTION

Introducing Hearty Haven

After a lot of research, conceptualization, and sketching, we came up with Hearty Haven, a relaxing world-building game where players earn in-game currency through completing wellness related tasks. It provides its users with personalized guidelines and goals for people with different health conditions and health goals. So, whether a user's goal is to lose weight, exercise more, or to eat more healthily, the application can cater to everyone.

HOMESCREEN

Users will be able to see their world and level-up recommended resources.

GOALS PAGE

Goals are separated into daily and weekly goals. Weekly goals are more difficult but offer better rewards

MARKETPLACE

Players can level-up existing buildings or purchase new buildings and decorations for their world.

HEALTH SURVEY

Players are required to fill in a brief health survey. This will help the application personalize the health goals.

FREQUENTLY ASKED QUESTIONS

Answering your questions

To address important questions regarding the product and future steps, we have compiled the questions below: